Saudi FAL and Emerson Launch New 9,000-Square-Meter Manufacturing Facility in Jubail

The Chairman and CEO of FAL Holding Arabia and the Chairman and CEO of Emerson launch new manufacturing facility to cater to local and regional demand in addition to training, sales, finance, administration and other support services

 Jubail Industrial City, Saudi Arabia, January 10, 2011 – In line with the Government’s direction to encourage foreign investment and as a step to further support local manufacturing and create jobs, Saudi FAL, a leading industrial enterprise based in Saudi Arabia, and Emerson Process Management, a global business of Emerson (NYSE: EMR) offering the most innovative and broadest array of process automation solutions, have launched a new manufacturing facility in Jubail. 

The new facility is spread across an area of approximately 9,000 square meters and caters to a diverse range of industrial services. The facility can deliver an annual production capacity of 2,500 Fisher® control valves and up to 6,000 Rosemount® transmitters. It can also facilitate the assembly and testing of approximately 3,600 valves and a yearly servicing capacity of approximately 12,500 valves and 6,200 transmitters. The facility is also equipped with a process systems staging and integration area to support over 100 cabinets and perform a fully integrated factory acceptance test for over 60,000 I/O systems.

Upon the official inauguration of the new facility, Dr. Kamel Boustany, General Manager of Saudi FAL, said, “We have been the local business partners of Emerson Process Management in Saudi Arabia for the last 25 years, providing sales services and engineering. This move delivers on the promise made in 2008 when Mr. David N. Farr and Sheikh Fahad met to discuss bringing together both companies to establish this new state-of-the-art facility. The growth of the local industry and demand for quality products has been on the rise in the Kingdom, which provides us with a great opportunity to expand our operations and explore future business opportunities. We are committed to the partnership and to our customers. This new facility will help us provide our current and future customers with quality products and solutions, coupled with great customer service.”

Commenting on the launch of the new facility, Dave Tredinnick, President of Emerson Process Management, Middle East & Africa, said, “This new facility will offer a range of services and solutions and will further equip us to cater to the demand for our products in Saudi Arabia. Our commitment to this region remains unchanged, and this facility – backed by our facilities in Al Khobar, Dubai, Abu Dhabi, Doha and Johannesburg – will only help us provide our customers with better value. It will position us to better serve our current and prospective customers not only in the Kingdom but also across the region.”

The Saudi Arabian General Investment Authority (SAGIA), The Royal Commission for Jubail and Yanbu, Saudi Aramco New Business Development, Saudi Electric Company, Jubail Civil Defense Department and the Labor Department were extremely supportive and played a very important role in ensuring the successful launch of the new facility.

Dr. Mohamed M. Elawny, General Manager of Emerson Process Management in Saudi Arabia, added, “Apart from reassuring our customers about our commitment and focus toward this region, this facility will also enable us to further explore the markets we operate in with a highly trained workforce. As part of our commitment to the national policy regarding Saudization to build local capacities and encourage employment of Saudi nationals within the private sector, over half of our current workforce already includes local talent. Considering the demand that we have witnessed for our products, not only in the Kingdom but across the region, jointly with Saudi FAL we expect to triple our workforce in this facility in the next three to five years.”

The new facility in Jubail is located close to Jubail Industrial College, one of Saudi Arabia’s largest and most sophisticated hands-on technical institutes. Emerson Process Management recently signed a Memorandum of Understanding (MoU) with the college, under the terms of which an Emerson PlantWeb Cruiser, a process simulator, was donated as part of a four-year program that will provide students with hands-on experience of the actual working conditions of a process plant and control room. Additionally, Emerson will also provide technical support to the faculty on the use and maintenance of the process simulator, which will not only benefit the students but also provide the college with the required capability to train the industry in Jubail through seminars and workshops.

About Emerson Process Management
Emerson Process Management (, an Emerson business, is a leader in helping businesses automate their production, processing and distribution in the chemical, oil and gas, refining, pulp and paper, power, water and wastewater treatment, mining and metals, food and beverage, life sciences and other industries. The company combines superior products and technology with industry-specific engineering, consulting, project management and maintenance services. Its brands include PlantWeb™, Syncade™, DeltaV™, Fisher®, Micro Motion®, Rosemount®, Daniel®, Ovation™, and AMS Suite.

Emerson Process Management has been present in the Middle East for over 35 years from its Middle East & Africa headquarters in Dubai. Emerson has confirmed its commitment to this developing market by opening offices throughout the region to strengthen its service and engineering resources. The expanding Middle East operations provide a comprehensive support network, including sales and marketing, project management, engineering, training, field installation, service repairs, manufacturing and spare parts processing.

About Emerson
Emerson (NYSE:EMR), based in St. Louis, Missouri (USA), is a global leader in bringing technology and engineering together to provide innovative solutions for customers in industrial, commercial, and consumer markets through its network power, process management, industrial automation, climate technologies, and appliance and tools businesses. Sales in fiscal 2010 were $21 billion. For more information, visit